Breaking down existing silos and structures in 2 days.

‍Organizational structures can hinder efficiency and adaptability. Centraal Beheer, a prominent insurer in the Netherlands,‍ recognized that‍ its setup was limiting its ability to respond quickly and work cohesively across functions. In a bold move, they decided to shake things up and create a more flexible, ownership-driven organization.

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Challenge

A new structure on paper doesn't build a new culture. With the new structure drawn up, the effort to actually work better together, and collaborate more effectively across functions is just beginning.

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The challenge was clear: can we 'kick-start' these teams on this journey and show how the shift can help them work with more control and deliver more value to their clients at the same time.

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Approach

We approached Centraal Beheer’s transformation with a structured, three-phase program to build renewed trust, accountability, and client-focused collaboration across the organization.

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Phase 1: Design and Co-Creation
To kick off, a dedicated project team built a custom team development program. Through engaging co-creation sessions with employees, our team identified key focus areas essential for impactful change. By involving future participants from the outset, the program was carefully tailored to address real  needs and ensure relevance and impact.

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Phase 2: Pilot Testing
The program’s pilot phase involved close collaboration with Centraal Beheer’s Management Team. This testing ground enabled real-time adjustments based on participant feedback, sharpening the program's practical effectiveness. This hands-on approach ensured the leadership team’s buy-in and helped refine the initiative to maximize its impact.

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Phase 3: Execution
In the final phase, the program was rolled out to 9 teams, including top management. Sessions were facilitated to build trust, encourage constructive conflict, ensure alignment on goals, and reinforce accountability. The structured rollout provided each team with clear goals and collaborative strategies, creating a unified approach to client solutions and paving the way for long-term success.

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Outcomes

The new program equipped Centraal Beheer’s teams to operate more effectively and with greater agility. Enhanced collaboration across functions created a solid foundation for client-centered innovation. Additionally, 9 newly crafted team manifests detailed each team’s unique strengths, areas for growth, and principles for productive collaboration, cementing a shared language and alignment.

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Project Highlights

"If I had to pick just one special moment, I'll go for facilitating the creation of team manifests; they became clear and authentic starting points for successful collaboration. But the project was a journey like no other. Really each phase brought a new level of excitement, and impact."

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Chris Cohen, Project Lead

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